Paul Sommer

Senior Brand and Consumer Experience Manager - ANZ - ResMed

Po-Tien was contracted for a content-writing project to support ResMed’s recent rebrand and launch into the consumer space. Using our new brand guidelines and existing data, she worked independently to meet our extremely tight deadlines, providing valuable updates with minimal guidance. She was proactive in offering suggestions and clearly explained the reasons for these solutions. She was quick to understand our specific requirements and created a booklet which focuses on the client journey by empathising with their concerns and understanding their goals; ultimately helping them to awaken their best. This booklet is a core asset for our new branding and patient engagement, and we have seen a positive response in-store. I am extremely happy with the quality of work Po-Tien has provided and would not hesitate to work with her again. If you’d like to learn more about how you can improve your sleep health, visit

Alison Slater

Owner & Titled Physiotherapist - The Source Physiotherapy

I reached out to Po-Tien when I felt like the business world was passing me by. I have had my Physiotherapy Practice for over 16 years now, and I couldn't help but feel that not having a website or a grounding in social media was definitely working against me. She was kind and gentle, talking me through what I needed to get my head around, appreciating that I was totally out of my depth! Po-Tien strives to understand your "vision", and confident enough given her vast experience and expertise to guide you in the right direction to tweak that vision to gain maximum impact. She is generous with her time, but strategic and organised so that there was never a wasted moment. We moved forward quickly, as she strived to create ideas and design elements, over which I had complete control. Now I'm gaining the benefits of having greater social media presence and more reach into my circle of associates, as well as a website "look" that I couldn't be happier with, reflecting the professionalism and optimism I hope I bring to my work. Thank you, Po-Tien!

Jason Potter

Project Manager - Cabbage Tree Landscape

Cabbage Tree Landscape engaged the services of Instinctual to manage our social media and raise our profile within the commercial landscape industry. Po-Tien has worked enthusiastically with us to achieve this and more. We have received personal service which has been flexible to meet the needs of our business with a number of communication strategies that enable interaction that suites our schedule. Instinctual have been able to take a marketing strategy and independently deliver a full package or adapt to our needs when we want to stay involved. This has been possible through Po-Tien’s commitment to gain an understanding of the landscape industry so that we receive a service that is specific to our needs while building on her years of marketing experience.

Julian Lydement

Owner - JL Electrical

Po-Tien at Instinctual helped JL Electrical take our marketing ideas and focus them into actual plans. She managed the creation of our website, wrote content, set-up our Facebook page, and identified key unique selling points to create a consistent brand for my business. With practical advice and informed decisions, she worked collaboratively to keep me in the loop at every step. I am very happy with the website, and she’s also taken the time to explain how I can manage my Facebook and Instagram accounts with confidence. I would highly recommend Po-Tien and Instinctual to any business owner.

Kevin Self

Operations Manager – New Age Veneers

Po-Tien was initially asked to only review our website, but from our initial meeting, she showed a deep understanding of marketing strategy and the practical applications to help sales. From this meeting, we asked Po-Tien to assist in our entire brand strategy. We employed her to undertake a broad range of our marketing - from website review, social media management, brand management and content management. With consistent and intelligent engagement, she grew our social media accounts without depending on additional budgets. Specifically, Instagram - our account grew month on month by an average of 100 qualified followers, without spending an advertising cent. Using social media, Po-Tien was also proactive in reaching out to influential designers to create partnership and website content using existing projects and specifier interest. With this knowledge, she worked with our BDM teams in NSW and VIC to stay engaged with clients, existing projects and informed them of new projects or leads. Her passion for learning more about the industry, her considered approach, professionalism and prioritisation of activity grew our brand recognition with our target audience, and she was an asset to our team. I would not hesitate to recommend Po-Tien for a company who is looking to improve their brand and marketing strategy.

Hanna Thomas

Director - Mint Talent

The consulting services I have received from Po-Tien at Instinctual is absolutely perfect for my needs. Po-Tien took the time to understand our brand, its tone, audience and messaging to ensure the marketing and content delivered, hit all of the sweet spots which ultimately helped differentiate our brand and placed it in an even stronger position. As a result, we have seen a maximum return on investment! I would not hesitate to highly recommend Po-Tien for any marketing services you require; Po-Tien is a diligent and smart operator and will always go above and beyond the brief she is given. She was fantastic to work with. I look forward to continue working with Po-Tien and Instinctual.

Nicola Pravato

Owner & Founder - Munchkin et Moi

Po-Tien came on board as a marketing coach at a critical point in the creation of Munchkin et Moi. Her marketing guidance has proved crucial to the branding and imminent launch of my e-commerce store. As I'm based in California, we connected online and worked over a couple of Skype video calls. We touched on everything from PR, partnerships, promotions, social media, content creation, and branding strategy. Po-Tien used her corporate experience to provide insight in all these areas. She took the time to get to know the business structure, capacity and my personality. Her holistic approach ensured that her advice was scalable and within my means. She is warm and generous with her knowledge. I would not hesitate to recommend Po-Tien.